Dominion Tours & Fairmont Hotels

Dominion Tours is a Vancouver based bus tour company catering to a primarily Spanish clientele. Through their partnership with Fairmont Hotels, they are able to offer their Spanish tourists a remarkable Canadian experience.

A conceptual approach was chosen to represent the Canadian experience. Rather than a typical Canadian image, the concept of geography & topography was used as the mechanism to communicate Canada. A strong use of red on the cover was chosen for its logical cultural relationship to Canada and to stand out among all of the competitions pictures of tour buses.